Your next client might never Google you.

They'll open ChatGPT and type "who helps SLPs use AI?" or "bilingual speech therapist in Brooklyn." Then they'll read whatever it says back. If it doesn't mention you, you don't exist. If it gets you wrong, that's what they believe.

So I'm making my own website the test case. Publicly, with real numbers, every month. This post is the before.

What "AI search visibility" actually means

AI tools answer questions using what they can find and what they trust. For your website, that comes down to three questions:

Can they read it? Nothing broken, nothing blocked, one clear address.
Do they understand who you are? Your name, credentials, business and services, spelled out in a way a machine can't misread.
Does everything agree? Same facts on every page and every profile. Mixed signals mean the AI guesses. Guessing is how you end up described as "a pediatric OT in New Jersey."

What I found on my own site

I built this site. I teach this stuff. It still had problems. That's kind of the point: nobody checks.

My address was fighting itself. Every page told Google my official address was jocelynmwood.com. My hosting quietly sent everyone to the "www" version instead. So every single page pointed at an address that bounced you somewhere else.
My Privacy Policy link was broken. On every page. It went to a page that didn't exist.
Google was cutting off my descriptions. Three of my four pages had descriptions too long to show in search results, so they ended mid-sentence.
No llms.txt. That's a plain-English summary of your site written for AI tools. I didn't have one.
My structured data listed my own website as proof of who I am. Structured data is behind-the-scenes code that tells search engines and AI tools who you are. Mine basically listed myself as my own reference.

The audit found 6 errors and 14 warnings on a four-page site.

What I changed

One official address. jocelynmwood.com is the real one now, and www sends you there.
A real privacy page, linked from every page.
Titles and descriptions rewritten so they fit in search results and say what each page is actually for.
An llms.txt file. Who I am, what I offer, what it costs, and where to find it. You can read mine at jocelynmwood.com/llms.txt.
The same description of me on every page. Same name, same credentials, same businesses, same links. No mixed signals.
My FAQ became structured data. The questions you see on my homepage are now readable by AI tools too, and they update automatically when I edit them.
An automatic checker. Every time I change the site, it checks all of the above. If something breaks, the change doesn't go live.

After: 0 errors, 0 warnings.

What I'm tracking

Fixing the site is the easy part. The real question is whether AI tools start answering differently.

Every month I'm asking ChatGPT, Perplexity, Google, Claude and Gemini the same questions, including:

Who is Jocelyn Wood, the speech-language pathologist?
What is AI Happy Hour for SLPs?
Who teaches SLPs how to use AI in private practice?

For each answer I'm tracking three things. Do they mention me? Do they get it right? Do they link to my site?

Here's my before, from November 7, 2026:

Ask about me by name and AI gets it right. "Who is Jocelyn Wood?" "What is Systems with Jwo?" "What is AI Happy Hour?" ChatGPT, Google and Perplexity nailed it. 8 out of 8.
Ask the questions my future members actually ask and I mostly vanish. "Who teaches SLPs to use AI?" "Best AI training for SLPs?" "How do I use AI without breaking HIPAA?" ChatGPT mentioned me 0 out of 4 times. Google, 1 out of 4.
The one win: ask Google about custom AI bots for SLP evals and SOAP notes, and Systems with Jwo is listed first. I'll take it.
The AI tools can't agree on how long I've been an SLP. One says over a decade. One says 15+ years. One says nearly two decades. Why? Because my own websites didn't agree either. (It's 18 years. Fixed now.)

So people who already know my name can find me. People who don't, can't. That's the gap this experiment is about.

I'll share the numbers here as they come in. Good, bad or embarrassing.

Check your own practice site in 10 minutes

You don't need to be technical for any of this.

Type your site address with and without "www." Do both land on the same address? If not, ask whoever manages your site to pick one.
Click every link in your footer. Privacy policies and old booking links break all the time.
Search Google for site:yourpractice.com. Read your titles and descriptions the way a parent sees them. Cut off? Vague? Rewrite them.
Ask ChatGPT about your practice by name and city. Is it right? Write down what it says. That's your before.
Check that your facts match everywhere. Name, credentials, address, phone, and services should be identical on your website, Google Business Profile, ASHA ProFind, and anywhere else you're listed.

That's it. Five checks, and most practices will find at least one problem.

AI isn't going anywhere. You might as well make sure it knows who you are.

This is exactly the kind of thing we dig into inside AI Happy Hour: what's changing in AI, and what to actually do about it in your practice.